Marketing technology firm DirectMail2.0, known for enhancing direct mail campaigns through omnichannel marketing and the integration of digital platforms, plans to soon launch DM20.ai. This industry-first predictive analytics platform will improve omnichannel marketing results through machine learning.
DM20.ai compiles years of campaign engagement and results to analyze and predict a campaign’s most effective attributes by industry, audience type, zip code, offer, timing and creative content. It will show marketers — in real-time — the steps they can take to lift response rate through historical results and AI-generated models, thereby greatly improving the likelihood that every direct mail campaign will be a successful venture.
"One of the advantages of digital has always been the mountains of data you get with every campaign — and now we’re going to bring that to direct mail and omnichannel."
Brad Kugler, CEO/Co-Founder, DirectMail2.0
"We believe that this technology represents the future of advertising and we are excited to be at the forefront of this exciting new era."
Eric Seijo, VP Technology, DirectMail2.0
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